concept

If you ask any Philadelphian, they’re proud of the fact that we’re not New York and we’re not trying to be. Philly is a city of DIY makers, creators & entrepreneurs, so I wanted this event to highlight that. I invited local designer, Keyonna Butler from Stellar Designs, to showcase her work using models attending the event as guests. We also had vendor booths set up throughout the venue

We had an art exhibition on display at the time called “Garden Bouquet”, so I wanted the decor to off of that. I crafted and hung a sculptural installation from the ceiling made of silk flowers. I also transformed one of our artist studios into a photobooth for guests. This event accumulated over 600 RSVPs and a total attendance approximately 300 guests, 34 of which were local influencers and/or press.