Concept

BWCS was approached by Glossier to create a series of events designed to curate face-to-face connection between reps & increase brand awareness in a city they hadn’t really touched yet. This was originally supposed to be an outdoor picnic on the Schuylkill Banks, but due to rain, had to be moved to an indoor location, HOT•BED.

We wanted to translate the brand image and message through the decor, music, refreshments and discussions.